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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
301
Markenführung
301
Brand image
252
Markenimage
252
Brand
176
Markenartikel
174
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Marketingmanagement
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Customer satisfaction
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Kundenzufriedenheit
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
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3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Ashill, Nicholas Jeremy
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Beneke, Justin
2
Bhaduri, Gargi
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Broyles, S. Allen
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Flight, Richard L.
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2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Henseler, Jörg
2
Herstein, Ram
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The journal of product & brand management
Journal of business research : JBR
2,524
Journal of retailing and consumer services
2,084
International journal of hospitality management
881
SpringerLink / Bücher
791
International journal of consumer studies
776
Psychology & marketing
698
NBER working paper series
694
Working paper / National Bureau of Economic Research, Inc.
618
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Industrial marketing management : the international journal for industrial and high-tech firms
577
NBER Working Paper
525
Asia Pacific journal of marketing and logistics
447
Management science : journal of the Institute for Operations Research and the Management Sciences
442
Journal of business ethics : JOBE
423
European journal of marketing : EJM
410
Tourism management : research, policies, practice
395
Technological forecasting & social change : an international journal
389
Cogent business & management
384
The journal of services marketing
384
Journal of travel and tourism marketing
381
The journal of brand management : an international journal
381
Journal of marketing research : JMR
378
Journal of marketing management : MM
377
Journal of the Academy of Marketing Science
375
Journal of marketing
370
The service industries journal
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of economic behavior & organization : JEBO
348
Journal of retailing
347
Discussion paper / Centre for Economic Policy Research
336
Journal of economic psychology : research in economic psychology and behavioral economics
331
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
International journal of contemporary hospitality management
328
Marketing letters : a journal of research in marketing
322
Journal of marketing communications
320
International journal of retail & distribution management
313
Journal of strategic marketing
313
The international review of retail, distribution and consumer research
309
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ECONIS (ZBW)
413
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1
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10
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413
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date (oldest first)
1
Examining the moderating role of personality traits in the relationship between brand
trust
and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
2
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
3
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
4
The influence of brand
trust
and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
7
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
8
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
9
Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi
;
Han, Boya
;
Chen, Long
;
Zhang, Ke
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
Saved in:
10
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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