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~isPartOf:"The journal of product & brand management"
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Subject
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
386
Markenführung
386
Brand image
296
Markenimage
296
Brand
200
Markenartikel
198
Beziehungsmarketing
109
Relationship marketing
109
Social Web
64
Social web
64
Internet marketing
53
Online-Marketing
53
Luxury goods
41
Luxusgüter
41
Emotion
37
Marketing management
37
Advertising effects
36
Marketingmanagement
36
Werbewirkung
36
Brand loyalty
34
Preismanagement
31
Pricing strategy
31
USA
28
Social media
27
United States
27
Viral marketing
26
Virales Marketing
26
Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
22
Persönlichkeitspsychologie
22
Confidence
20
Vertrauen
20
Brand extension
19
Markentransfer
19
Customer satisfaction
18
Kundenzufriedenheit
18
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15
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483
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11
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493
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493
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9
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9
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English
494
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Guzman, Francisco
11
Veloutsou, Cleopatra
5
Christodoulides, George
4
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Liu, Xin
3
Maxwell, Sarah
3
Merrilees, Bill
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
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The journal of product & brand management
Journal of business research : JBR
2,203
Journal of retailing and consumer services
1,975
NBER working paper series
859
International journal of consumer studies
770
International journal of hospitality management
757
Psychology & marketing
689
SpringerLink / Bücher
680
Working paper / National Bureau of Economic Research, Inc.
676
The journal of brand management : an international journal
658
NBER Working Paper
610
MPRA Paper
607
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
CESifo working papers
472
CESifo Working Paper
431
Journal of marketing research : JMR
426
Management science : journal of the Institute for Operations Research and the Management Sciences
419
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
409
Discussion paper series / IZA
382
Journal of marketing management : MM
363
Tourism management : research, policies, practice
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
347
Journal of travel and tourism marketing
341
IZA Discussion Papers
338
Journal of marketing
336
Discussion paper / Centre for Economic Policy Research
334
Journal of international consumer marketing
331
Journal of retailing
331
Journal of marketing communications
327
Cogent business & management
320
Marketing letters : a journal of research in marketing
317
Working paper
317
Journal of fashion marketing and management
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
International journal of retail & distribution management
308
Technological forecasting & social change : an international journal
306
The international review of retail, distribution and consumer research
304
Journal of the Academy of Marketing Science
297
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ECONIS (ZBW)
494
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1
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10
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494
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1
Better branding :
brand
names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
2
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Mall
brand
meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
4
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
5
How exposure to logos and logo varieties fosters
brand
prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
6
Cognitive and emotional processing of
brand
logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
7
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
8
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
9
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
10
Brand
constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
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