Narrow search
Showing 1 - 10 of 421
Cover Image
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Cover Image
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Cover Image
Interactions between price and price deal
Swani, Kunal; Yoo, Boonghee - In: The journal of product & brand management 19 (2010) 2, pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Cover Image
On congruence between brand and human personalities
Maehle, Natalia; Shneor, Rotem - In: The journal of product & brand management 19 (2010) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Cover Image
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Cover Image
Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels; Descotes, Raluca Mogos - In: The journal of product & brand management 21 (2012) 2, pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
Cover Image
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei; Moutinho, Luiz - In: The journal of product & brand management 20 (2011) 5, pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Cover Image
From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin; Maehle, Natalia; Korneliussen, Tor - In: The journal of product & brand management 20 (2011) 5, pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Cover Image
Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Cover Image
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009