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The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho; Lee, Seonjeong - In: The journal of services marketing 31 (2017) 7, pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
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Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen - In: The journal of services marketing 30 (2016) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
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Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.; Juric, Biljana; Tang, Wenyan - In: The journal of services marketing 31 (2017) 3, pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: The journal of services marketing 37 (2023) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
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The evolution of brand personality : an application of online travel agencies
Ha, Hong Youl - In: The journal of services marketing 30 (2016) 5, pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
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Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep; Saboorideilami, Vafa; Tarannum, Saraf - In: The journal of services marketing 38 (2024) 3, pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
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Internal market orientation determinants of employee brand enactment
Boukis, Achilleas; Gounaris, Spiros; Lings, Ian - In: The journal of services marketing 31 (2017) 7, pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
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Investigating brand equity of third-party service providers
Grant, David B.; Juntunen, Jouni; Juga, Jari; Juntunen, Mari - In: The journal of services marketing 28 (2014) 3, pp. 214-222
Persistent link: https://www.econbiz.de/10010391432
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B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa; Miller, Kenneth E.; Groth, Markus - In: The journal of services marketing 23 (2009) 3, pp. 175-186
Persistent link: https://www.econbiz.de/10009525757