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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
116
Relationship marketing
116
Dienstleistungsqualität
106
Service quality
106
Customer satisfaction
101
Kundenzufriedenheit
101
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
29
Service industry
29
Customer experience
21
Einzelhandel
21
Retail trade
21
Beschwerdemanagement
20
Complaint management
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Viral marketing
20
Virales Marketing
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Online retailing
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Online-Handel
19
Satisfaction
17
Services
17
Social Web
17
Social web
17
USA
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Brand management
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Dienstleistung
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Markenführung
16
Customer engagement
14
Customer integration
14
Kundenintegration
14
Servicescape
13
Brand image
12
Corporate Social Responsibility
12
Corporate social responsibility
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Loyalty
12
Markenimage
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The journal of services marketing
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
730
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
534
Working paper / National Bureau of Economic Research, Inc.
449
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
390
SpringerLink / Bücher
382
European Journal of Marketing
374
Journal of Consumer Marketing
367
The journal of brand management : an international journal
356
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
342
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
310
Journal of retailing
303
Tourism management : research, policies, practice
303
Journal of business ethics : JOBE
296
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
292
Journal of marketing
291
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
285
Journal of the Academy of Marketing Science
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
270
International journal of contemporary hospitality management
265
International Journal of Retail & Distribution Management
262
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ECONIS (ZBW)
259
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1
Religious influence on consumers' high-infolvement purchasing decisions
Siala, Haytham
- In:
The journal of services marketing
27
(
2013
)
7
,
pp. 579-589
Persistent link: https://www.econbiz.de/10010231167
Saved in:
2
Four-mode channel interactivity concept and channel preferences
Florenthal, Bela
;
Shoham, Aviv
- In:
The journal of services marketing
24
(
2010
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
Saved in:
3
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
4
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Saved in:
5
The dark side of customer service
Harris, Lloyd C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008738384
Saved in:
6
Service brand equity and employee brand commitment
Kimpakorn, Narumon
;
Tocquer, Gerard
- In:
The journal of services marketing
24
(
2010
)
5
,
pp. 378-388
Persistent link: https://www.econbiz.de/10008653367
Saved in:
7
The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: matching color and music to specific servicescapes
Lin, Ingrid Y.
- In:
The journal of services marketing
24
(
2010
)
4
,
pp. 294-304
Persistent link: https://www.econbiz.de/10008653375
Saved in:
8
Customer satisfaction and business performance : a firm-level analysis
Williams, Hilary P.
;
Naumann, Earl
- In:
The journal of services marketing
25
(
2011
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10009009738
Saved in:
9
Push, scream, or leave : how do consumers cope with crowded retail stores?
Whiting, Anita
- In:
The journal of services marketing
23
(
2009
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10009525707
Saved in:
10
Consumer reaction to service failure and recovery : the moderating role of attitude toward complaining
Matos, Celso Augusto de
;
Rossi, Carlos Alberto Vargas
; …
- In:
The journal of services marketing
23
(
2009
)
7
,
pp. 462-475
Persistent link: https://www.econbiz.de/10009525711
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