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Unternehmensführung in der Mar...
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Marketing management
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The marketing review
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
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1
An elder's reflection on marketing to the elderly
Baron, Steve
- In:
The marketing review
8
(
2008
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
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2
Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori
- In:
The marketing review
8
(
2008
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
Saved in:
3
Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
The marketing review
8
(
2008
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
Saved in:
4
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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5
Marketing flexibility in the context of the service-dominant logic
Gurău, Călin
- In:
The marketing review
9
(
2009
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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6
The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
Saved in:
7
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
8
The role of religious marketing in economic regeneration: a case study of Knock
McDermott, John Carmel
- In:
The marketing review
8
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003674772
Saved in:
9
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
Saved in:
10
Factors affecting the pursuit of standards: a theoretical framework
Riley, Debra
- In:
The marketing review
7
(
2007
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003501544
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