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An elder's reflection on marketing to the elderly
Baron, Steve - In: The marketing review 8 (2008) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003781145
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Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori - In: The marketing review 8 (2008) 4, pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
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Models of advertising standardisation and adaptation : it's time to move the debate forward
Krolikowska, Ewa; Kuenzel, Sven - In: The marketing review 8 (2008) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10003781197
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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Marketing flexibility in the context of the service-dominant logic
Gurău, Călin - In: The marketing review 9 (2009) 3, pp. 185-197
Persistent link: https://www.econbiz.de/10003883382
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The costs and perils of over-targeting in today's markets
Sinha, Jay I.; Rosenthal, Edward C. - In: The marketing review 9 (2009) 3, pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
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Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel; Lane, Nikala - In: The marketing review 9 (2009) 4, pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
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The role of religious marketing in economic regeneration: a case study of Knock
McDermott, John Carmel - In: The marketing review 8 (2008) 1, pp. 75-82
Persistent link: https://www.econbiz.de/10003674772
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Innovation and new product development : Sky+, a mini case study
Cameron, Philip - In: The marketing review 7 (2007) 4, pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
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Factors affecting the pursuit of standards: a theoretical framework
Riley, Debra - In: The marketing review 7 (2007) 2, pp. 139-154
Persistent link: https://www.econbiz.de/10003501544