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A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung; Busser, James; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 30 (2009) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
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Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
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Attendee-based brand equity
Lee, Jin-soo; Back, Ki-Joon - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
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Reexamination of attendee-based brand equity
Lee, Jin-soo; Back, Ki-joon - In: Tourism management : research, policies, practice 31 (2010) 3, pp. 395-401
Persistent link: https://www.econbiz.de/10003941647
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A destination-branding model : an empirical analysis based on stakeholders
Garcia, Juan A.; Gómez, Mar; Molina, Arturo - In: Tourism management : research, policies, practice 33 (2012) 3, pp. 646-661
Persistent link: https://www.econbiz.de/10009489068
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Chinese consumers' brand personality perceptions of tourism real estate firms
Liu, Zhihong; Huang, Songshan; Hallak, Rob; Liang, Mingzhu - In: Tourism management : research, policies, practice 52 (2016), pp. 310-326
Persistent link: https://www.econbiz.de/10011418431
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Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt; Strobl, Andreas; Sauer, Nicola E.; … - In: Tourism management : research, policies, practice 52 (2016), pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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Developing and testing a model of exhibition brand preference : the exhibitors' perspective
Jin, Xin; Weber, Karin - In: Tourism management : research, policies, practice 38 (2013), pp. 94-104
Persistent link: https://www.econbiz.de/10009764387