Purpose – The purpose of this paper is to analyze the 29 years of research published in International Marketing Review …. Findings – The authors find: IMR publishes articles that often focus on export and global marketing, with consumer behavior and … international marketing and business and have become more diverse; and the authors of IMR use a wide variety of data collection and …

This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …