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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Peter, Jerome Paul"
~subject:"Strategisches Management"
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Strategisches Management
Marketing
112
Marketingmanagement
47
Marketing management
41
Theorie
19
Theory
19
Einführung
15
Marketing theory
12
Marketingtheorie
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Beziehungsmarketing
10
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10
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1
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11
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Einführung
1
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English
French
Undetermined
Vietnamese
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Armstrong, Gary
Baker, Michael John
Peter, Jerome Paul
Kotler, Philip
20
Aaker, David A.
15
Cravens, David W.
14
Kerin, Roger A.
11
Piercy, Nigel
10
Pearce, John A.
9
Peterson, Robert A.
9
Andreasen, Alan R.
8
Lambin, Jean-Jacques
8
Baye, Michael R.
7
Gilligan, Colin
7
Proctor, Tony
7
Robinson, Richard B.
7
Day, George S.
6
Ibrahim, Essam
6
Kavoura, Androniki
5
Narang, Shanker
5
Ryan, Damian
5
Thrassou, Alkis
5
Vrontis, Demetris
5
Walters, David
5
Wood, Marian Burk
5
Brennan, Ross
4
Chadraba, Petr
4
Chisnall, Peter M.
4
Doyle, Peter
4
Fifield, Paul
4
Ford, John B.
4
Glueck, William F.
4
Jones, Calvin
4
Katsonis, Nikolaos
4
McDonald, Malcolm
4
Olson, Eric M.
4
Sfakianakis, Michael
4
Straume, Odd Rune
4
West, Douglas C.
4
Wilson, R. M. S.
4
Abratt, Russell
3
Adhikari, Atanu
3
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USB Cologne (EcoSocSci)
8
ECONIS (ZBW)
3
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1
Marketing
strategy and management
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10004048515
Saved in:
2
Marketing
strategy and management
Baker, Michael John
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004141058
Saved in:
3
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004796330
Saved in:
4
Marketing
strategy and management
Baker, Michael John
-
2002
-
3. ed., [repr.]
Persistent link: https://www.econbiz.de/10004713400
Saved in:
5
Marketing
strategy and management
Baker, Michael John
-
2000
-
3. ed.
Persistent link: https://www.econbiz.de/10009606068
Saved in:
6
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2007
-
8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
Saved in:
7
Marketing
strategy and management
Baker, Michael John
-
2007
-
4. ed.
Persistent link: https://www.econbiz.de/10004882165
Saved in:
8
The strategic
marketing
plan audit : a detailed top management review of every aspect of your company's
marketing
strategy
Baker, Michael John
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004928619
Saved in:
9
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
10
Marketing
strategy and management
Baker, Michael John
-
2007
-
4th ed
'
Marketing
Strategy and Management' retains the traditional functional approach to
marketing
but incorporates research …
Persistent link: https://www.econbiz.de/10003401755
Saved in:
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