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Marketing communications : interactivity, communities and content
Fill, Chris - 2009 - 5th ed.
Persistent link: https://www.econbiz.de/10003767204
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Redefining the nature and format of the marketing communications mix
Hughes, Graham; Fill, Chris - In: The marketing review 7 (2007) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10003451067
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Marketing
Baines, Paul; Fill, Chris; Page, Kelly - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008826185
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Marketing
Baines, Paul; Fill, Chris; Page, Kelly - 2008
Persistent link: https://www.econbiz.de/10003601005
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Marketing
Baines, Paul; Fill, Chris - 2014 - 3. ed.
Persistent link: https://www.econbiz.de/10010337782
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Essentials of marketing communications
Fill, Chris - 2011
Persistent link: https://www.econbiz.de/10009126747
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Recent developments in below-the-line marketing communications
Fill, Chris - In: Marketing communication : new approaches, technologies, …, (pp. 154-174). 2005
Persistent link: https://www.econbiz.de/10003247661
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Marketing communications : contexts, strategies and applications
Fill, Chris - 2002 - 3rd ed
Persistent link: https://www.econbiz.de/10001586024
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Marketing communications : engagements, strategies and practice
Fill, Chris - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10002764225