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~language:"eng"
~person:"Belk, Russell W."
~person:"Dixit, Saurabh Kumar"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Hill, Ronald Paul"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Hospitality industry"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Textbook"
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Experiment
Hospitality industry
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Consumer behaviour
54
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Belk, Russell W.
Dixit, Saurabh Kumar
Foxall, Gordon R.
Gröppel-Klein, Andrea
Hill, Ronald Paul
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schramm-Klein, Hanna
Sheth, Jagdish N.
52
Holbrook, Morris B.
16
Solomon, Michael R.
14
Jacoby, Jacob
9
Schiffman, Leon G.
8
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7
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7
Hawkins, Del I.
7
Herrmann, Andreas
7
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Stobart, Jon
6
Elliott, Richard
5
Hogg, Margaret K.
5
Indrawati
5
Kassarjian, Harold H.
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Mothersbaugh, David L.
5
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5
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5
Warde, Alan
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4
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4
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4
Best, Roger J.
4
Drolet, Aimee Leigh
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East, Robert
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4
Fischer, Eileen
4
Fournier, Susan
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Frank, Robert H.
4
Gómez-Suárez, Mónica
4
Kapferer, Jean-Noël
4
Kardes, Frank R.
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Khosrowpour, Mehdi
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Legends in consumer behavior
13
The impact of theory on representations of the consumer and the marketing organisation
4
Routledge companions in business, management and accounting
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Measuring and managing brands
2
Premier reference source
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 2
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Macromarketing - a global focus ; Vol. 2
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
Showing
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56
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
5
Strategic
brand
management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
6
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
10
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
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