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~language:"eng"
~person:"Day, George S."
~person:"Ford, John B."
~person:"Ibrahim, Essam"
~person:"Proctor, Tony"
~subject:"Marketing management"
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Day, George S.
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Absolute Essentials of Business and Economics Ser.
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ECONIS (ZBW)
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1
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
2
Strategic marketing : an introduction
Proctor, Tony
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001433764
Saved in:
3
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
4
Strategic marketing : an introduction
Proctor, Tony
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003663696
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
6
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
7
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
8
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
9
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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