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Key account management : the definitive guide
McDonald, Malcolm; Woodburn, Diana - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004114557
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Guerilla marketing on the internet : the definitive guide from the father of guerilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10004188100
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Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892
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Market segmentation : how to do it, how to profit from it
McDonald, Malcolm; Dunbar, Ian - 2004
Persistent link: https://www.econbiz.de/10004454065
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Guerilla marketing : easy and inexpensive strategies for making big profits from your small business
Levinson, Jay Conrad; Levinson, Jeannie; Levinson, Amy - 2007 - Completely updated and expanded ed.
Persistent link: https://www.econbiz.de/10004463064
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Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004492379
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Guerrilla business secrets : fifty-eight ways to start, build, and sell your business ; a true story by a true guerilla!
Levinson, Jay Conrad; Savage, Steve - 2009
Persistent link: https://www.econbiz.de/10004518911
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004363120
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Guerrilla teleselling : new unconventional weapons and tactics to sell when you can't be there in person
Levinson, Jay Conrad; Smith, Mark S. A.; Wilson, Orvel Ray - 1998
Persistent link: https://www.econbiz.de/10004372637
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Guerrilla trade show selling : new unconventional weapons and tactics to meet more people, get more leads, and close more sales
Levinson, Jay Conrad; Smith, Mark S. A.; Wilson, Orvel Ray - 1997
Persistent link: https://www.econbiz.de/10004379954