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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Basic marketing : a marketing strategy planning approach
Perreault, William D. - 2011 - 18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2000
Persistent link: https://www.econbiz.de/10001445756
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1991 - 4th ed.
Persistent link: https://www.econbiz.de/10013476860
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Strategic marketing planning
Gilligan, Colin; Wilson, R. M. S. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003782820
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Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter (contributor) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Marketing : an analytical perspective
Mudie, Peter - 1997
Persistent link: https://www.econbiz.de/10000613862