Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Messung und Management von Kun...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Deutschland
35
Beziehungsmarketing
33
Germany
33
Relationship marketing
33
Marketing
25
Customer satisfaction
22
Kundenzufriedenheit
22
Marketingmanagement
21
Theorie
19
Theory
19
Lieferantenmanagement
18
Supplier relationship management
18
Marketing management
17
Consumer behaviour
16
Konsumentenverhalten
16
Salespeople
15
USA
15
Verkaufspersonal
15
Estimation
14
Schätzung
14
United States
14
Unternehmenserfolg
11
Firm performance
10
Selling
10
Verkauf
10
Vertrieb
10
Business-to-business marketing
9
Erfolgsfaktor
9
Preismanagement
9
Pricing strategy
9
Produktentwicklung
9
B-to-B-Marketing
8
New product development
8
Organisationsstruktur
8
Physical distribution
8
Strategisches Management
8
Success factor
8
Financial analysis
7
Finanzanalyse
7
Firm value
7
more ...
less ...
Online availability
All
Undetermined
35
Free
13
Type of publication
All
Article
95
Book / Working Paper
81
Type of publication (narrower categories)
All
Article in journal
76
Aufsatz in Zeitschrift
76
Arbeitspapier
25
Graue Literatur
25
Non-commercial literature
25
Working Paper
25
Aufsatz im Buch
11
Book section
11
Aufsatzsammlung
8
Hochschulschrift
8
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Handbook
3
Handbuch
3
Reprint
3
Article
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
German
417
Undetermined
210
Author
All
Homburg, Christian
158
Homburg, Carsten
18
Klarmann, Martin
17
Workman, John P.
16
Wieseke, Jan
15
Jensen, Ove
12
Krohmer, Harley
11
Vomberg, Arnd
11
Bornemann, Torsten
10
Fürst, Andreas
10
Luo, Xueming
10
Kuester, Sabine
8
Hahn, Alexander
7
Hohenberg, Sebastian
7
Totzek, Dirk
7
Kuehnl, Christina
6
Prigge, Jana-Kristin
5
Artz, Martin
4
Bucerius, Matthias
4
Hoyer, Wayne D.
4
Lukas, Bryan A.
4
Müller, Michael
4
Schneider, Janna
4
Bonenkamp, Ute
3
Bruhn, Manfred
3
Gruner, Kjell
3
Koschate, Nicole
3
Kühnl, Christina
3
Rajab, Thomas
3
Stock-Homburg, Ruth
3
Ukrainets, Kateryna
3
Bamberger, Boas
2
Cannon, Joseph P.
2
Droll, Mathias
2
Faßnacht, Martin
2
Gruner, Richard L.
2
Heinrichs, Nicolas
2
Hess, Dieter
2
Jozic, Danijel
2
Kempf, Alexander
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Springer International Publishing
3
Wissenschaftliche Hochschule für Unternehmensführung
2
Institut für Marktorientierte Unternehmensführung <Mannheim>
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Quantitatives Controlling
6
Journal of marketing research : JMR
4
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
4
Journal of Product Innovation Management
3
Journal of business research : JBR
3
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
3
Research
3
Review of quantitative finance and accounting
3
Series: Management know-how / M
3
Journal of Consumer Behaviour
2
Journal of international marketing
2
Management for Professionals
2
Psychology & marketing
2
SpringerLink / Bücher
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working paper / Centre for Financial Research
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
BestMasters
1
Brand management ; Vol. 4
1
British journal of management : BJM
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
Contributions to management science
1
Entrepreneurship theory and practice : ET&P
1
European accounting review
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim
1
Gabler Research
1
Gabler Research / Quantitatives Controlling
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of strategic account management : a comprehensive resource
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Integration, governance and performance
1
more ...
less ...
Source
All
ECONIS (ZBW)
150
USB Cologne (EcoSocSci)
19
Other ZBW resources
5
EconStor
1
OLC EcoSci
1
Showing
1
-
10
of
176
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents and performance outcomes
Homburg, Christian
-
1993
Persistent link: https://www.econbiz.de/10000894997
Saved in:
2
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10000168166
Saved in:
3
Structure and dynamics of the German Mittelstand
Homburg, Christian
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000671536
Saved in:
4
Handbuch Kundenbindungsmanagement : Grundlagen, Konzepte, Erfahrungen
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
1999
-
2., aktualisierte und erw. Aufl
Persistent link: https://www.econbiz.de/10000680959
Saved in:
5
Closeness to the customer in industrial markets : towards a theory-based understanding of measurement, organizational antecedents, aand performance outcomes
Homburg, Christian
- In:
Journal of business economics : JBE
65
(
1995
)
3
,
pp. 309-331
Persistent link: https://www.econbiz.de/10001176325
Saved in:
6
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
7
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
8
Measuring and managing consumer sentiment in an online community environment
Homburg, Christian
;
Ehm, Laura
;
Artz, Martin
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011349871
Saved in:
9
A configurational approach to strategic account management effectiveness
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
- In:
Handbook of strategic account management : a …
,
(pp. 289-316)
.
2014
Persistent link: https://www.econbiz.de/10010341332
Saved in:
10
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
