Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Philip Kotlers Marketing-Guide...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
15,153
Marketingmanagement
12,602
Marketing management
12,480
Consumer behaviour
3,784
Konsumentenverhalten
3,649
USA
2,307
Relationship marketing
2,131
Beziehungsmarketing
2,089
United States
2,084
Theorie
1,937
Theory
1,927
Brand management
1,818
Markenführung
1,790
Internet marketing
1,595
Online-Marketing
1,579
Strategisches Management
1,337
Werbung
1,309
marketing
1,262
Unternehmenserfolg
1,194
Innovation
1,193
Firm performance
1,168
Marktforschung
1,152
Advertising
1,113
Electronic Commerce
1,096
Management
1,073
Strategic management
1,024
Internationales Marketing
999
Social Web
983
Social web
981
Marketing theory
953
Marketingtheorie
920
Market research
875
International marketing
846
SME
836
KMU
835
Markenartikel
771
Verbraucherverhalten
770
Markenimage
768
Brand image
752
Internet
722
more ...
less ...
Online availability
All
Undetermined
8,227
Free
3,348
Type of publication
All
Book / Working Paper
17,073
Article
15,102
Journal
361
Other
183
Type of publication (narrower categories)
All
Article in journal
10,029
Aufsatz in Zeitschrift
10,029
Aufsatz im Buch
2,192
Book section
2,192
Collection of articles of several authors
1,307
Sammelwerk
1,307
research-article
1,281
Graue Literatur
1,087
Non-commercial literature
1,087
Aufsatzsammlung
837
Lehrbuch
833
Textbook
753
Working Paper
753
Arbeitspapier
670
Hochschulschrift
647
Thesis
576
Case study
525
Fallstudie
525
Konferenzschrift
514
review-article
331
Bibliographie
316
Dissertation u.a. Prüfungsschriften
276
Ratgeber
229
Conference proceedings
225
Guidebook
219
Reprint
207
review
200
conceptual-paper
196
Glossar enthalten
176
Glossary included
176
Congress Report
155
case-report
148
Handbook
127
Handbuch
127
viewpoint
112
Collection of articles written by one author
107
Sammlung
107
Conference paper
91
Konferenzbeitrag
91
Bibliografie
82
more ...
less ...
Language
All
English
German
24,148
Undetermined
8,925
French
626
Hungarian
568
Polish
162
Russian
139
Spanish
79
Dutch
41
Italian
40
Romanian
39
Swedish
39
Ukrainian
39
Portuguese
29
Lithuanian
21
Finnish
10
Bulgarian
9
Czech
8
Danish
8
Croatian
8
Turkish
8
Slovak
7
Serbian
4
Arabic
2
Kazakh
2
Macedonian
2
Norwegian
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Valencian
1
Estonian
1
Japanese
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Kotler, Philip
212
Sheth, Jagdish N.
90
Kumar, V.
76
McDonald, Malcolm
68
Tadajewski, Mark
54
Keller, Kevin Lane
53
Kitchen, Philip J.
52
Homburg, Christian
51
Piercy, Nigel
49
Aaker, David A.
48
Brown, Stephen
48
Malhotra, Naresh K.
45
Vrontis, Demetris
45
Solomon, Michael R.
42
Hair, Joseph F.
39
Kerin, Roger A.
39
Armstrong, Gary
38
Rajagopal
38
Blythe, Jim
37
Grönroos, Christian
36
Lindgreen, Adam
36
Melewar, T. C.
36
Baker, Michael John
35
Ferrell, Odies C.
35
Day, George S.
34
Peter, Jerome Paul
34
Bruhn, Manfred
33
Franses, Philip Hans
33
Brennan, Ross
32
Gilmore, Audrey
32
Grewal, Dhruv
32
Hanssens, Dominique M.
32
Kaynak, Erdener
32
Svensson, Göran
32
Fill, Chris
31
Hruschka, Harald
31
Leeflang, Peter
31
Levinson, Jay Conrad
31
Hinson, Robert
30
Moutinho, Luiz
30
more ...
less ...
Institution
All
American Marketing Association
114
Springer Fachmedien Wiesbaden
38
OECD
32
Edward Elgar Publishing
30
European Society for Opinion and Marketing Research
28
IGI Global
27
Springer International Publishing
26
RWTH Aachen
24
University of Western Sydney
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
National Bureau of Economic Research
19
Verlag Dr. Kovač
17
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Chartered Institute of Marketing
13
Information Resources Management Association
13
NetLibrary, Inc
13
Florida Atlantic University
12
Academy of Marketing Science
11
Harvard Graduate School of Business Administration
11
Organisation for Economic Co-operation and Development
10
AMACOM
9
Erasmus Research Institute of Management
9
American Management Association
8
College of Law and Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
School of Marketing and International Business
8
Books on Demand GmbH <Norderstedt>
7
Chartered Institute of Marketing <London>
7
College of Business
7
DePaul University / College of Commerce
7
HAL
7
De Gruyter Oldenbourg
6
Econometrisch Instituut <Rotterdam>
6
European Marketing Academy
6
IMP Group
6
Internationales Arbeitsamt
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Walter de Gruyter GmbH & Co. KG
6
European Association for Industrial Marketing Research
5
Faculteit Economie en Bedrijfskunde, Universiteit Gent
5
more ...
less ...
Published in...
All
European Journal of Marketing
525
Journal of business research : JBR
431
SpringerLink / Bücher
334
Industrial marketing management : the international journal for industrial and high-tech firms
320
Marketing Intelligence & Planning
263
Journal of strategic marketing
211
European journal of marketing : EJM
187
Journal of marketing management : MM
175
Journal of the Academy of Marketing Science
157
Journal of marketing
145
The journal of business & industrial marketing
128
Springer eBook Collection
125
Marketing intelligence & planning
122
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of Consumer Marketing
118
Journal of marketing communications
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of retailing and consumer services
92
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
82
Journal of marketing education : JME
81
Journal of Product & Brand Management
79
Marketing theory
79
Springer eBook Collection / Business and Management
78
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
74
The marketing review
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
69
Journal of marketing research : JMR
67
The journal of brand management : an international journal
66
Journal of advertising research
65
Strategic Direction
65
Journal of business ethics : JOBE
64
Journal of historical research in marketing
64
Young Consumers
64
Asia Pacific journal of marketing and logistics
63
Business horizons
61
International journal of technology marketing : IJTMkt
61
Premier reference source
61
Springer eBook Collection / Business and Economics
61
more ...
less ...
Source
All
ECONIS (ZBW)
21,974
USB Cologne (EcoSocSci)
7,074
Other ZBW resources
2,339
BASE
845
RePEc
191
EconStor
188
OLC EcoSci
61
USB Cologne (business full texts)
43
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
32,719
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industrial
marketing
: cases and concepts
Corey, E. Raymond
(
contributor
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000814217
Saved in:
2
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
3
International
marketing
: a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
4
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
5
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert
(
honouree
);
Bruhn, Manfred
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000622940
Saved in:
6
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
7
Cases in
marketing
management
Bernhardt, Kenneth L.
;
Kinnear, Thomas C.
-
1997
-
7th ed
Persistent link: https://www.econbiz.de/10000607689
Saved in:
8
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
9
Business
marketing
: a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
Saved in:
10
European casebook on managing industrial and business-to-business
marketing
Jenster, Per V.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000508500
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
