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Optimizing job advertisements to create an attractive employer brand

Petri-Krisor, Janina - 2019

Persistent link: https://www.econbiz.de/10011990017

Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...

Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48

The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...

Persistent link: https://www.econbiz.de/10010423978

The influence of employer branding and employees' personal branding on corporate branding and corporate reputation

Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133

Persistent link: https://www.econbiz.de/10012666154

Employer branding as a strategic corporate reputation management tool

Potgieter, Adele; Doubelle, Marianne - In: African journal of business and economic research : AJBER 13 (2018) 1, pp. 135-155

Persistent link: https://www.econbiz.de/10011904977

What do best employer surveys reveal about employer branding and intention to apply?

Saini, Gordhan K.; Rai, Purvi; Chaudhary, Manoj J. - In: The journal of brand management : an international journal 21 (2014) 2, pp. 95-111

Persistent link: https://www.econbiz.de/10010252627

Employer branding and corporate reputation management : a model and some evidence

Martin, Graeme - In: The peak performing organization, (pp. 252-274). 2009

Persistent link: https://www.econbiz.de/10003787860

Internal branding : employer branding

Crozier, R. Alan - In: The IABC handbook of organizational communication : a …, (pp. 268-279). 2006

Persistent link: https://www.econbiz.de/10003346868

Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm

Maxwell, Rachael; Knox, Simon - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 893-907

Persistent link: https://www.econbiz.de/10003902354

Employer branding and market segmentation

Moroko, Lara; Uncles, Mark D. - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 181-196

Persistent link: https://www.econbiz.de/10003930095

Workplace branding : leveraging human resources management practices for competitive advantage through "best employer" surveys

Love, Linda F.; Singh, Parbudyal - In: Journal of business and psychology 26 (2011) 2, pp. 175-181

Persistent link: https://www.econbiz.de/10009229694

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