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Distribution : planning and control ; managing in the era of supply chain management
Ross, David Frederick - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001803826
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Customer relationship management : organizational and technological perspectives ; with 13 tables
Rajola, Federico - 2003
Persistent link: https://www.econbiz.de/10001734302
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Accelerating customer relationships : using CRM and relationship technologies
Swift, Ronald S. - 2001
Persistent link: https://www.econbiz.de/10013474995
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Customer data integration : reaching a single version of the truth
Dyché, Jill - 2006
Persistent link: https://www.econbiz.de/10013491086
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Building the customer centric enterprise : data warehousing techniques for supporting customer relationship management
Imhoff, Claudia; Loftis, Lisa; Geiger, Jonathan G. - 2001
Persistent link: https://www.econbiz.de/10004607829
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
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Total customer satisfaction : lessons from 50 companies with top quality customer service
Horovitz, Jacques; Jurgens-Panak, Michele - 1992
Persistent link: https://www.econbiz.de/10000346024
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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
Bruhn, Manfred (ed.); Homburg, Christian (contributor) - 1998
Persistent link: https://www.econbiz.de/10000656362
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing; 1998-2008: …; … - 12.1998 -
Persistent link: https://www.econbiz.de/10000657304