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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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Marketization and foucault
Özgün, Aras; Dholakia, Nikhilesh; Atik, Deniz - In: Global business review 18 (2017) 3, pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
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Marketing research : a practical approach
Kolb, Bonita M. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003640708
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The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert; Grönroos, Evert - In: Journal of service management 23 (2012) 4, pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
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Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.; Gázquez-Abad, Juan C.; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
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The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.; Key, Thomas Martin; Hodis, Monica; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
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Marketing as an applied science : lessons from other business disciplines
Hughes, Tim; Bence, David; Grisoni, Louise; O'Regan, … - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10009514319
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Awareness and evaluation of selected marketing journals inside and outside the discipline : an empirical study
Ganesh, Gopala K. - In: Akron business and economic review 21 (1990) 4, pp. 93-106
Persistent link: https://www.econbiz.de/10001100535