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International market analysis : theories and methods
Kuada, John E. - 2008
Persistent link: https://www.econbiz.de/10003793533
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Epistemological and methodological issues in cross-cultural marketing research
Singh, Devinder Pal - In: Global journal of business management : GJBM 3 (2009) 2, pp. 33-42
Persistent link: https://www.econbiz.de/10003992119
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Comparative, cross-cultural, and cross-national research : a comment on good and bad practice
Cadogan, John - In: International marketing review 27 (2010) 6, pp. 601-605
Persistent link: https://www.econbiz.de/10008778783
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Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane; Moscarola, Jean; Mestrallet, Anne … - In: Consumption culture in Europe : insight into the …, (pp. 116-165). 2013
Persistent link: https://www.econbiz.de/10009720265
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Research methodology
Ganassali, Stéphane; Moscarola, Jean; Casarin, Francesco - In: Consumption culture in Europe : insight into the …, (pp. 100-115). 2013
Persistent link: https://www.econbiz.de/10009720266
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Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond; Bowen, C. Luke - In: Handbook of research on international advertising, (pp. 3-19). 2012
Persistent link: https://www.econbiz.de/10009513233
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International advertising theory and methodology in the digital information age
Lin, Carolyn A. - In: Handbook of research on international advertising, (pp. 279-302). 2012
Persistent link: https://www.econbiz.de/10009513918
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Sampling in international advertising research
Ha, Louisa - In: Handbook of research on international advertising, (pp. 231-251). 2012
Persistent link: https://www.econbiz.de/10009513922
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293