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Mythic agency and retail conqu...
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1
Psychographic characteristics affecting behavioral intentions towards pop-up retail
Kim, Hyejeong
;
Fiore, Ann Marie
;
Niehm, Linda S.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003964427
Saved in:
2
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
3
When perceived value is fleeting : promotion of events
Piekarczyk, Rob
-
2007
Persistent link: https://www.econbiz.de/10003549062
Saved in:
4
Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Lee, Tzong-ru
;
Lin, Jiun-hung
;
Su, Xiang-ting
- In:
International journal of management & enterprise …
8
(
2010
)
3
,
pp. 209-227
Persistent link: https://www.econbiz.de/10003986180
Saved in:
5
Store experience and co-creation : the case of temporary shop
Russo Spena, Tiziana
;
Caridà, Angela
;
Colurcio, Maria
; …
- In:
International journal of retail & distribution management
40
(
2012
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009506358
Saved in:
6
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
7
Evaluating the effectiveness of retailer-themed super saver events
Guyt, Jonne
;
Gijsbrechts, Els
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 92-113
Persistent link: https://www.econbiz.de/10012176572
Saved in:
8
The influence of tactile input on evaluation of retail product offerings
Grohmann, Bianca
;
Spangenberg, Eric R.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10003452394
Saved in:
9
How to make a 29% increase look bigger : numerosity effects in option comparisons
Pandelaere, Mario
;
Briers, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009008499
Saved in:
10
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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