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Kotler, Philip
92
Sheth, Jagdish N.
56
Kumar, V.
47
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46
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44
Keller, Kevin Lane
42
Vrontis, Demetris
38
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36
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33
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32
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Melewar, T. C.
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Leonidou, Leonidas C.
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Peter, Jerome Paul
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23
Homburg, Christian
23
Katsikeas, Constantine S.
23
Rajagopal
23
Schlegelmilch, Bodo B.
23
Varadarajan, Rajan
23
Balmer, John M. T.
22
Cateora, Philip R.
22
Craig, C. S.
22
Hinson, Robert
22
Morgan, Neil A.
22
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American Marketing Association
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IGI Global
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OECD
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European Society for Opinion and Marketing Research
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UNCTAD / Secretariat
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Edward Elgar Publishing
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Harvard Graduate School of Business Administration
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National Bureau of Economic Research
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Chartered Institute of Marketing
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Information Resources Management Association
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NetLibrary, Inc
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Springer International Publishing
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International Chamber of Commerce
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Books on Demand GmbH <Norderstedt>
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Cornell University / Department of Agricultural Economics
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IMP Group
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Indian Institute of Foreign Trade <Delhi>
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3
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3
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3
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3
World Institute for Development Economics Research
3
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
280
International Marketing Review
248
Journal of strategic marketing
203
International marketing review
163
European Journal of Marketing
155
European journal of marketing : EJM
146
Journal of global marketing
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Journal of marketing management : MM
132
Journal of international marketing
131
Journal of the Academy of Marketing Science
131
The journal of business & industrial marketing
119
Journal of marketing communications
113
Journal of marketing
112
Marketing Intelligence & Planning
105
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99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing and consumer services
84
The journal of brand management : an international journal
80
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
69
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International business review : the official journal of the European International Business Academy
58
Business horizons
57
The journal of product & brand management
53
Springer eBook Collection
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of advertising research
49
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
The marketing review
48
International journal of technology marketing : IJTMkt
45
Journal of marketing research : JMR
44
Psychology & marketing
44
Advances in international marketing
42
Harvard business review : HBR
42
Journal of Consumer Marketing
41
Journal of business ethics : JOBE
41
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
40
Journal of international consumer marketing
40
AMS review : official publication of the Academy of Marketing Science
39
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ECONIS (ZBW)
16,006
Other ZBW resources
820
USB Cologne (EcoSocSci)
462
EconStor
34
BASE
15
OLC EcoSci
15
RePEc
7
USB Cologne (business full texts)
3
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date (oldest first)
1
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
2
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
3
Micro talk systems
Brunswick, Gary J.
;
Gnauck, Brian
;
Amtmann, Raymond
; …
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
Saved in:
4
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
International journal of business environment : IJBE
7
(
2015
)
4
,
pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Saved in:
5
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
6
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
7
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
8
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
9
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
10
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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