Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200
Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...