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Cross-media integration of QR...
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1
Cross-media integration of QR code : a preliminary exploration
Okazaki, Shintaro
;
Navarro, Angeles
;
Campo, Sara
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10010184800
Saved in:
2
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
3
Responses when the earth trembles : the impact of community awareness campaigns on protective behavior
Okazaki, Shintaro
;
Benavent-Climent, Amadeo
;
Navarro, …
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011293449
Saved in:
4
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
5
Will they come back again? : assessing the effectiveness of QR code campaign
Okazaki, Shintaro
;
Navarro, Ángeles
;
Campo, Sara
- In:
Current insights and future trends : [extended versions …
,
(pp. 209-217)
.
2012
Persistent link: https://www.econbiz.de/10009748098
Saved in:
6
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
7
Mobile marketing in tourism services
Okazaki, Shintaro
;
Campo, Sara
;
Andreu, Luisa
- In:
Strategic marketing in tourism services
,
(pp. 339-357)
.
2012
Persistent link: https://www.econbiz.de/10009616268
Saved in:
8
Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Navarro, Angeles
;
Sicilia, Maria
;
Delgado-Ballester, Elena
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003928515
Saved in:
9
Revitalising brands through communication messages : the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 31-51
Persistent link: https://www.econbiz.de/10009514326
Saved in:
10
Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Navarro, Angeles
;
Sicilia, Maria
;
Delgado-Ballester, Elena
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009890628
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