Narrow search
Showing 1 - 10 of 224,758
Cover Image
Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
Cover Image
Do travel product types matter? : online review direction and persuasiveness
Tsaur, Sheng-Hshiung; Huang, Chung-Ching; Luoh, Hsiang-Fei - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 884-898
Persistent link: https://www.econbiz.de/10010469222
Cover Image
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan; Wang, Liang; Guo, Xiao; Law, Chun Hung … - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Cover Image
The impact of accessibility of mobile devices on the intention to post online reviews
Han, Jeongsoo; Jun, Mina - In: European journal of management and business economics : … 30 (2021) 3, pp. 386-398
Purpose - The purpose of this paper is to investigate how the characteristic of mobile devices, particularly high accessibility, influences a consumer's intention to post an online review depending on the valence of consumption experiences. Design/methodology/approach - This paper employs a...
Persistent link: https://www.econbiz.de/10012872356
Cover Image
Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Su, Xin; Niu, Mingzi - In: Human systems management : HSM 40 (2021) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10012602969
Cover Image
Examining customer's intention to rely on online reviews
Sridevi, P.; Manoraj, N.; Vedanthachari, Lakshmi Narasimhan - In: International journal of internet marketing and … 16 (2022) 4, pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Cover Image
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue; Jin, Liyin; Xu, Qian - In: Journal of retailing 97 (2021) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Cover Image
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Cover Image
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Cover Image
May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews
Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 805-820
Persistent link: https://www.econbiz.de/10012419599