//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When does “liking” a charity l...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
52
Markenführung
48
Markenartikel
36
Brand
33
Consumer behaviour
31
Brand image
30
Markenimage
27
Konsumentenverhalten
22
Brands
19
United Kingdom
15
Ireland
10
Social Web
10
Social web
10
Employees
9
Großbritannien
9
Bank
8
Brand equity
8
Führungsstil
8
Irland
8
Leadership style
8
Markenpolitik
8
Arbeitsverhalten
7
Corporate culture
7
USA
7
United States
7
Unternehmenskultur
7
Viral marketing
7
Virales Marketing
7
Work behaviour
7
Banking
6
Beziehungsmarketing
6
Brand identity
6
Brand loyalty
6
Marketing
6
Relationship marketing
6
Brand love
5
Financial services
5
International marketing
5
Produktmanagement
5
Advertising
4
more ...
less ...
Online availability
All
Undetermined
70
Free
5
Type of publication
All
Article
121
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
research-article
35
Aufsatz im Buch
7
Book section
7
Reprint
5
conceptual-paper
5
Collection of articles of several authors
3
Sammelwerk
3
Article
2
Bibliographie
2
Case study
2
Fallstudie
2
Mehrbändiges Werk
2
Multi-volume publication
2
review-article
2
case-report
1
non-article
1
review
1
more ...
less ...
Language
All
English
Undetermined
96
Spanish
5
Author
All
De Chernatony, Leslie
78
Buil, Isabel
48
de Chernatony, Leslie
43
Wallace, Elaine
39
Catalán, Sara
12
Martínez, Eva
12
Christodoulides, George
8
McDonald, Malcolm
8
Bitrián, Paula
6
Cottam, Susan
5
Ruane, Lorna
5
Bravo, Rafael
4
Harris, Fiona
4
Knox, Simon
4
Merrilees, Bill
4
Montaner, Teresa
4
Pardos Martínez, Eva
4
Bernath, Ratna
3
Jevons, Colin
3
Matute, Jorge
3
Stefuryn, Maryana
3
Veloutsou, Cleopatra
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
Coleman, Darren Andrew
2
Dall'Olmo Riley, Francesca
2
Dall’Olmo Riley, Francesca
2
Daniels, Kevin
2
De Chernatony, L.
2
Guest, Duncan
2
Halliburton, Chris
2
Hem, Leif E.
2
Johnson, Gerry
2
Martinez, Eva
2
McWilliam, Gil
2
Suvatjis, Jean
2
Tarnovskaya, Veronika V.
2
Torres, Pedro
2
Torres, Pedro M.
2
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
European Journal of Marketing
16
Journal of business research : JBR
15
Journal of Product & Brand Management
13
European journal of marketing : EJM
6
The journal of product & brand management
6
Marketing Intelligence & Planning
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
International Journal of Bank Marketing
3
Journal of Services Marketing
3
Brand management ; Vol. 4
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
Journal of Consumer Marketing
2
Qualitative market research : an international journal
2
Retail and Distribution Management
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The service industries journal
2
BRQ Business Research Quarterly
1
Brand management ; Vol. 1
1
Business research quarterly : BRQ
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Journal of Management and Business Economics (EJM&BE)
1
European journal of management and business economics : EJM&BE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International marketing ; Vol. 2
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Other ZBW resources
52
USB Cologne (EcoSocSci)
7
OLC EcoSci
3
EconStor
2
BASE
1
Showing
1
-
10
of
149
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
2
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
3
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
4
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
5
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
8
How leadership and commitment influence bank employees’ adoption of their bank’s values
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business ethics : JOBE
101
(
2011
)
3
,
pp. 397-414
Persistent link: https://www.econbiz.de/10009272437
Saved in:
9
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
Saved in:
10
Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->