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Marketing straight to the heart
Feig, Barry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004342670
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Strategic brand management : creating and stustaining brand equity long term
Kapferer, Jean-Noël - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004343325
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Retail power plays : from trading to brand leadership ; strategies for building retail brand value
Wileman, Andrew; Jary, Michael - 1997
Persistent link: https://www.econbiz.de/10004347573
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Heterogeneity in reference incidence and its impact on brand choice
Gupta, Anil V. - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004359486
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Market share models with semi parametric additive brand attractions
Hruschka, Harald - 1999
Persistent link: https://www.econbiz.de/10004011500
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Brand warriors : corporate leaders share their winning strategies
Gilmore, Fiona (contributor) - 1997
Persistent link: https://www.econbiz.de/10004361985
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Adding transparency to brand management : February 1998
Fellows-Rödl, Deborah (contributor) - 1998
Persistent link: https://www.econbiz.de/10004379729
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Winners! : How today's successful companies innovate by design
Thackara, John - 1997
Persistent link: https://www.econbiz.de/10004316916
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A masterclass in modern marketing ideas
2010
Persistent link: https://www.econbiz.de/10008637477
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A probability model for early prediction of new product market success
Barclay, William D. - In: Readings in marketing : the qualitative and …, (pp. 237-247). 1967
Persistent link: https://www.econbiz.de/10001875338