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Increasing Cognitive Response Sensitivity

Wansink, Brian; Ray, Michael L.; Batra, Rajeev - In: Journal of advertising : official publication of the … 23 (1994) 2, pp. 65-76

Persistent link: https://www.econbiz.de/10008129765

Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard; Batra, Rajeev - In: Marketing Letters 25 (2014) 2, pp. 235-243

Rossiter (Marketing Lett 23: 905–916, <CitationRef CitationID="CR28">2012</CitationRef>) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available...</citationref></citationref>

Persistent link: https://www.econbiz.de/10010989713

Advertising management

Aaker, David A.; Batra, Rajeev; Myers, John Graham - 1992 - 4. ed.

Persistent link: https://www.econbiz.de/10004127850

The new direct marketing : how to implement a profit-driven database marketing strategy

Batra, Rajeev (contributor) - 1990

Persistent link: https://www.econbiz.de/10004096189

Cable TV advertising : in search of the right formula

Batra, Rajeev (contributor) - 1989

Persistent link: https://www.econbiz.de/10004080042

The new direct marketing : how to implement a profit driven database marketing strategy

Batra, Rajeev (contributor) - 1995 - 2. ed.

Persistent link: https://www.econbiz.de/10004227810

Advertising management

Batra, Rajeev; Myers, John Graham; Aaker, David A. - 1996 - 5. ed.

Persistent link: https://www.econbiz.de/10004315463

The new direct marketing : how to implement a profit-driven database marketing strategy

Batra, Rajeev (contributor) - 1999 - 3. ed.

Persistent link: https://www.econbiz.de/10004340064

Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences

Alden, Dana L.; Steenkamp, Jan-Benedict E.M.; Batra, Rajeev - In: International journal of research in marketing : IJRM ; … 23 (2006) 3, pp. 227-240

Persistent link: https://www.econbiz.de/10007278355

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Alden, Dana L.; Steenkamp, Jan-Benedict E.M.; Batra, Rajeev - In: Journal of marketing 63 (1999) 1, pp. 75-87

Persistent link: https://www.econbiz.de/10005970709

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