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Understanding the Diffusion of Integrated Marketing Communications
Kim, Ilchul; Han, Dongsub; Schultz, Don E. - In: Journal of advertising research 44 (2004) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10006504447
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Understanding the Diffusion of Integrated Marketing Communications
KIM, ILCHUL; HAN, DONGSUB; SCHULTZ, DON E. - In: Journal of Advertising Research 44 (2004) 01, pp. 31-45
Persistent link: https://www.econbiz.de/10005425136
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Integrated Marketing Communication: Practice Leads Theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10008163238
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A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagre...
Schultz, Don E.; Kitchen, Philip J. - In: Journal of advertising research 40 (2000) 5, pp. 17-21
Persistent link: https://www.econbiz.de/10006514509
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SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and...
Kitchen, Philip J.; Schultz, Don E. - In: Journal of advertising research 39 (1999) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10006519581
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IMC - A UK Ad' Agency Perspective
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing management : MM 14 (1998) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10006992541
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The Emergence of IMC: A Theoretical Perspective
Kitchen, Philip J.; Brignell, Joanne; Li, Tao; Jones, … - In: Journal of advertising research 44 (2004) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10006504448
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Integrated marketing communications: A Chinese ad and PR agency perspective
Kitchen, Philip J.; Li, Tao - In: International journal of advertising : the quarterly … 24 (2005) 1, pp. 51-78
Persistent link: https://www.econbiz.de/10008116964
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The Emergence of IMC: A Theoretical Perspective
KITCHEN, PHILIP J.; BRIGNELL, JOANNE; LI, TAO; JONES, … - In: Journal of Advertising Research 44 (2004) 01, pp. 19-30
Persistent link: https://www.econbiz.de/10005425146
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557