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Produktgestaltung
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OLC EcoSci
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1
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
-
1991
Persistent link: https://www.econbiz.de/10004176858
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2
The organization of marketing activities : a contigency theory of structure and perfomance
Ruekert, Robert W.
;
Walker jr., Orville C.
;
Roering, …
- In:
Journal of marketing
49
(
1985
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10002724766
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3
The determinants of channel member performance : an empirical investigation
Ruekert, Robert W.
-
1982
Persistent link: https://www.econbiz.de/10004095243
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4
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Olson, Eric M.
;
Walker Jr, Orville C.
;
Ruekert, Robert W.
- In:
Journal of marketing
59
(
1995
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10005997284
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5
RESEARCH NOTES AND COMMUNICATIONS - Signaling Unobservable Product Quality Through a Brand Ally
Rao, Akshay R.
;
Qu, Lu
;
Ruekert, Robert W.
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 258-268
Persistent link: https://www.econbiz.de/10006666712
Saved in:
6
Upper management control of new product development projects and project performance
Bonner, Joseph M.
;
Ruekert, Robert W.
;
Walker, Orville C.
- In:
The journal of product innovation management : an …
19
(
2002
)
3
,
pp. 233-245
Persistent link: https://www.econbiz.de/10006266479
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7
Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Olson, Eric M.
;
Walker, Orville C.
;
Ruekert, Robert W.
; …
- In:
The journal of product innovation management : an …
18
(
2001
)
4
,
pp. 258-271
Persistent link: https://www.econbiz.de/10006276441
Saved in:
8
BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY
Rao, Akshay R.
;
Ruekert, Robert W.
- In:
Sloan management review
36
(
1994
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10006338015
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9
International Marketing Involvement: The Construct, Dimensionality, and Measurement
Gencturk, Esra
;
Childers, Terry L.
;
Ruekert, Robert W.
- In:
Journal of international marketing
3
(
1995
)
4
,
pp. 11-38
Persistent link: https://www.econbiz.de/10007255023
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10
Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
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