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The role of seeding in multi-market entry
Libai, Barak; Muller, Eitan; Peres, Renana - In: International journal of research in marketing : IJRM ; … 22 (2005) 4, pp. 375-394
Persistent link: https://www.econbiz.de/10006159355
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The Diffusion of Services
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 46 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10008226432
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The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing 73 (2009) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10008244604
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Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10010100757
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Innovation diffusion and new product growth models: A critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-107
Persistent link: https://www.econbiz.de/10008427709
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Does new product growth accelerate across technology generations?
Stremersch, Stefan; Muller, Eitan; Peres, Renana - In: Marketing Letters 21 (2010) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10008470295
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Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: Journal of marketing 66 (2002) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10005943714
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From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
Garber, Tal; Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 419-428
Persistent link: https://www.econbiz.de/10006880103
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The chilling effects of network externalities
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10008384652
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Database Submission-The Evolving Social Network of Marketing Scholars
Goldenberg, Jacob; Libai, Barak; Muller, Eitan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10008420687