//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Šerić, Maja"
~subject:"Brand management"
~subject:"Name-brand voice assistant"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Name-brand voice assistant
Beziehungsmarketing
13
Relationship marketing
13
Markenführung
10
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenimage
9
Brand
5
Markenartikel
5
Brand loyalty
4
Customer satisfaction
4
Hotel industry
4
Hotellerie
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Brand equity
3
Confidence
3
Croatia
3
Kroatien
3
Satisfaction
3
Structural equation model
3
Strukturgleichungsmodell
3
Vertrauen
3
Brand anthropomorphism
2
Dienstleistungsqualität
2
Einzelhandel
2
Internet marketing
2
Online-Marketing
2
PLS-SEM
2
Perceived quality
2
Retail trade
2
Service quality
2
Viral marketing
2
Virales Marketing
2
image
2
loyalty
2
retailing
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Šerić, Maja
Burmann, Christoph
38
Esch, Franz-Rudolf
36
Loureiro, Sandra Maria Correia
24
Huber, Frank
22
Baumgarth, Carsten
21
Hollebeek, Linda D.
15
Fetscherin, Marc
14
Khan, Imran
14
Schmidt, Holger J.
14
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
MacInnis, Deborah J.
13
Rather, Raouf Ahmad
13
Wiedmann, Klaus-Peter
13
Kernstock, Joachim
12
Zschiesche, Arnd
12
Ahlert, Dieter
11
Errichiello, Oliver Carlo
11
Fournier, Susan
11
Gázquez-Abad, Juan Carlos
11
Han, Heesup
11
Japutra, Arnold
11
Ko, Eunju
11
Kumar, Vikas
11
Langner, Tobias
11
Lips, Peter
11
Rahman, Zillur
11
Guzman, Francisco
10
King, Ceridwyn
10
Martínez-López, Francisco J.
10
Sarkar, Abhigyan
10
Steiner, Paul
10
Ahn, Jiseon
9
Baetzgen, Andreas
9
Bauer, Hans H.
9
Gil Saura, Irene
9
Keller, Kevin Lane
9
Kilian, Karsten
9
Kunkel, Thilo
9
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
European management journal
1
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
3
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
4
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
5
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
6
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
8
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
9
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
10
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->