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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: Journal of fashion marketing and management 17 (2013) 4, pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
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Brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
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Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009
Persistent link: https://www.econbiz.de/10003915638
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012
Persistent link: https://www.econbiz.de/10009621548
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10009625064