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~person:"Bagozzi, Richard P."
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Bagozzi, Richard P.
Han, Heesup
122
Belk, Russell W.
116
Huber, Frank
108
Mattila, Anna S.
108
Phau, Ian
107
Grunert, Klaus G.
102
Burmann, Christoph
97
Bauer, Hans H.
94
Gierl, Heribert
89
Herrmann, Andreas
89
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
83
Foxall, Gordon R.
82
Khare, Arpita
79
Sheth, Jagdish N.
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
72
Nayga, Rodolfo M.
71
Bruwer, Johan
70
Grewal, Dhruv
70
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Laroche, Michel
66
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
62
Rajagopal
60
Jang, Soocheong
59
Ko, Eunju
59
Verhoef, Peter C.
59
Pelsmacker, Patrick de
58
Walsh, Gianfranco
57
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
55
Thøgersen, John
55
Diamantopoulos, Adamantios
54
Warlop, Luk
54
Esch, Franz-Rudolf
53
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Digital marketing : global strategies from the world's leading experts
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Management information systems : mis quarterly
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Management international review : MIR ; journal of international business
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
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1
Consumer reshoring sentiment and animosity : expanding our understanding of market responses to reshoring
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Management international review : MIR ; journal of …
60
(
2020
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012229381
Saved in:
2
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
5
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
6
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
7
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
8
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
9
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
10
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
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