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~person:"Bagozzi, Richard P."
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Bagozzi, Richard P.
Homburg, Christian
141
Bruhn, Manfred
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Han, Heesup
132
Huber, Frank
131
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120
Herrmann, Andreas
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Belk, Russell W.
116
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109
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108
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101
Sheth, Jagdish N.
99
Kumar, V.
94
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89
Phau, Ian
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Lusk, Jayson L.
85
Usman, Osly
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Verhoef, Peter C.
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Grewal, Dhruv
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Khare, Arpita
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Walsh, Gianfranco
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Septianto, Felix
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Nayga, Rodolfo M.
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Thaichon, Park
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Paul, Justin
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Agarwal, Sumit
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63
Jang, Soocheong
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63
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62
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60
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59
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Digital marketing : global strategies from the world's leading experts
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ECONIS (ZBW)
81
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1
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
2
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Explaining consumer reactions to corporate social responsibility : the role of gratitude and altruistic values
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
Journal of business ethics : JOBE
114
(
2013
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009780384
Saved in:
5
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
6
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
7
Bringing relationships into consumer decision-making
Simpson, Jeffry A.
;
Griskevicius, Vladas
;
Rothman, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
Saved in:
8
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
9
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
10
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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