Narrow search
Showing 1 - 10 of 293
Cover Image
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Cover Image
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Cover Image
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana; Belk, Russell W.; Gressel, Justin - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Cover Image
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.; Sobh, Rana - In: Handbook of Islamic marketing, (pp. 73-96). 2011
Persistent link: https://www.econbiz.de/10009349736
Cover Image
Brands and the self
Belk, Russell W. - In: The Routledge companion to contemporary brand management, (pp. 68-78). 2016
Persistent link: https://www.econbiz.de/10011515364
Cover Image
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Cover Image
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad; Wang, Yan; Iqbal, Kashif; Han, Heesup - In: International journal of hospitality management 101 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Cover Image
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Cover Image
The analogue diaries of postdigital consumption
Humayun, Mariam; Belk, Russell W. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Cover Image
A model of brand prestige formation in the casino industry
Hwang, Jinsoo; Han, Heesup - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469