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Generalizations on the effectiveness of pharmaceutical promotional expenditures

Kremer, Sara T. M.; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 234-246

Persistent link: https://www.econbiz.de/10003793491

Creating lift versus building the base : current trends in marketing dynamics

Leeflang, Peter; Bijmolt, Tammo H. A.; Doorn, Jenny van; … - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20

Persistent link: https://www.econbiz.de/10003822803

Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007

Persistent link: https://www.econbiz.de/10003541612

Analytics for customer engagement

Bijmolt, Tammo H. A.; Leeflang, Peter; Block, Frank; … - In: Journal of service research : JSR 13 (2010) 3, pp. 341-356

Persistent link: https://www.econbiz.de/10008652111

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...