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~person:"Campo, Katia"
~person:"Chen, Charlie C."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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brand personality
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Campo, Katia
Chen, Charlie C.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
63
Choi, Tsan-Ming
52
Ko, Eunju
48
Usman, Osly
43
Huber, Frank
38
Sattler, Henrik
35
Bauer, Hans H.
33
Keller, Kevin Lane
33
Mattila, Anna S.
33
De Chernatony, Leslie
32
Phau, Ian
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29
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Hruschka, Harald
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Hyun, Sunghyup Sean
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19
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Journal of retailing and consumer services
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Cogent business & management
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Journal of promotion management : innovations in planning and applied research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of electronic commerce research : JECR
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of wine business research : IJWBR
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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KUL Working Paper
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MO
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Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
106
Other ZBW resources
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11
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
12
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
13
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
14
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
15
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
16
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
17
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
18
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
19
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
20
Creating
brand
engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
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