//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Cherchye, Laurens"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Walsh, Gianfranco"
~subject:"Konsumentenverhalten"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Mode
Consumer behaviour
273
Brand management
56
Markenführung
56
Brand image
44
Markenimage
44
Offenbarte Präferenzen
41
Beziehungsmarketing
40
Relationship marketing
40
Revealed preferences
38
Brand
31
Markenartikel
31
Advertising effects
30
Werbewirkung
30
Customer satisfaction
23
Kundenzufriedenheit
23
Online-Marketing
23
Emotion
22
Internet marketing
22
Advertising
21
Werbung
21
Nichtparametrisches Verfahren
20
Social Web
20
Social web
20
Consumption theory
19
Cultural identity
19
Konsumtheorie
19
Kulturelle Identität
19
Online retailing
19
Online-Handel
19
Nonparametric statistics
18
Viral marketing
18
Virales Marketing
18
Deutschland
15
Germany
15
Haushaltsökonomik
15
Marketing management
15
Marketingmanagement
15
Privater Haushalt
15
Schätzung
15
more ...
less ...
Online availability
All
Undetermined
112
Free
37
Type of publication
All
Article
227
Book / Working Paper
51
Type of publication (narrower categories)
All
Article in journal
217
Aufsatz in Zeitschrift
217
Working Paper
38
Arbeitspapier
35
Graue Literatur
34
Non-commercial literature
34
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Aufgabensammlung
1
Collection of articles written by one author
1
Reprint
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
260
German
18
Author
All
Cherchye, Laurens
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Walsh, Gianfranco
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Journal of business research : JBR
39
Discussion paper series
14
Journal of retailing and consumer services
12
Marketing : ZFP ; journal of research and management
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Discussion paper / Center for Economic Research, Tilburg University
5
ECARES working paper
5
International marketing review
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of marketing communications
5
Psychology & marketing
5
European management journal
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
Discussion paper series / IZA
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
IFS working paper
2
IZA Discussion Papers
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Marketing and multicultural diversity
2
Quantitative economics : QE ; journal of the Econometric Society
2
The economic journal : the journal of the Royal Economic Society
2
The service industries journal
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
more ...
less ...
Source
All
ECONIS (ZBW)
275
EconStor
3
Showing
1
-
10
of
278
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
9
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
10
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->