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Guest editorial : a roadmap and future research agenda for luxury marketing and branding research

Christodoulides, George; Wiedmann, Klaus-Peter - In: The journal of product & brand management 31 (2022) 3, pp. 341-350

Persistent link: https://www.econbiz.de/10013164335

Special issue: luxury marketing and branding

Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022

Persistent link: https://www.econbiz.de/10013164373

Luxury Marketing and Branding

Guzman, Francisco - 2022

Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the...

Persistent link: https://www.econbiz.de/10014328450

Luxury branding in B2B

Pedeliento, Giuseppe; Leek, Sheena; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 3, pp. 289-303

Persistent link: https://www.econbiz.de/10014553250

Guest editorial: contemporary Issues in luxury marketing and branding

Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553

Persistent link: https://www.econbiz.de/10014553338

Measuring perceived brand luxury : an evaluation of the BLI scale

Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 395-405

Persistent link: https://www.econbiz.de/10003847296

New forms of luxury consumption in the sharing economy

Christodoulides, George; Athwal, Navdeep; Boukis, Achilleas - In: Journal of business research : JBR 137 (2021), pp. 89-99

Persistent link: https://www.econbiz.de/10012665767

Elite luxury experiences : customer and managerial perspectives

Mrad, Mona; Karimi, Sahar; Tóth, Zsófia; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1339-1368

Persistent link: https://www.econbiz.de/10013466530

A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers

Pantano, Eleonora; Pedeliento, Giuseppe; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209716

Ultra-high-net-worth individuals : self-presentation and luxury consumption on Instagram

Michaelidou, Nina; Christodoulides, George; Presi, Caterina - In: European journal of marketing 56 (2022) 4, pp. 949-967

Persistent link: https://www.econbiz.de/10013350941