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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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The linkage between strategy and communication for innovation
Pfeffermann, Nicole; Hülsmann, Michael - In: Strategies and communications for innovations : an …, (pp. 185-192). 2011
Persistent link: https://www.econbiz.de/10008987465
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Strategies and communications for innovations : an integrative management view for companies and networks
Hülsmann, Michael (ed.); Pfeffermann, Nicole (contributor) - 2011
Persistent link: https://www.econbiz.de/10008987641
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Strategic marketing : an introduction
Proctor, Tony - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001433764
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Strategic marketing : an introduction
Proctor, Tony - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003663696
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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The interface of marketing and strategy
Day, George S. (ed.) - 1990
Persistent link: https://www.econbiz.de/10012878718
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608