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~person:"Day, George S."
~person:"Ford, John B."
~person:"Ibrahim, Essam"
~person:"Meissner, Hans Günther"
~person:"Proctor, Tony"
~subject:"Marketing management"
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Marketing management
Strategisches Management
39
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Day, George S.
Ford, John B.
Ibrahim, Essam
Meissner, Hans Günther
Proctor, Tony
Piercy, Nigel
12
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9
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9
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9
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8
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7
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7
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6
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Absolute Essentials of Business and Economics Ser.
1
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
18
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1
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Märkte in Europa : Strategien für das Marketing
Berg, Hartmut
;
Meissner, Hans Günther
;
Schünemann, …
-
1990
Persistent link: https://www.econbiz.de/10000087788
Saved in:
3
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
4
Strategic marketing : an introduction
Proctor, Tony
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001433764
Saved in:
5
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
6
Strategic marketing : an introduction
Proctor, Tony
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003663696
Saved in:
7
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
8
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
9
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
10
Strategic international marketing
Meissner, Hans Günther
-
1990
Persistent link: https://www.econbiz.de/10014002694
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