//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Defever, Christine"
~person:"Janssens, Kim"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maes, Ann"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Den Heuvel, Milan"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~subject:"Befragung"
~subject:"Belgien"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"Food"
~subject:"IT-gestütztes Marketing"
~subject:"Lebensmittelkonsum"
~subject:"Market segmentation"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Nachhaltige Entwicklung"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Befragung
Belgien
Entscheidung
Entscheidungstheorie
Food
IT-gestütztes Marketing
Lebensmittelkonsum
Market segmentation
Marktsegmentierung
Mode
Nachhaltige Entwicklung
Relationship marketing
Viral marketing
Consumer behaviour
203
Konsumentenverhalten
203
Brand management
51
Markenführung
51
Brand image
42
Markenimage
42
Beziehungsmarketing
33
Advertising effects
31
Werbewirkung
31
Brand
28
Markenartikel
27
Advertising
21
Internet marketing
21
Online-Marketing
21
Werbung
21
Belgium
19
Social Web
19
Social web
19
Emotion
18
Customer satisfaction
17
Kundenzufriedenheit
17
Online retailing
17
Online-Handel
17
Virales Marketing
16
Cultural identity
13
Globalisierung
13
Globalization
13
Kulturelle Identität
13
Marketing management
12
Marketingmanagement
12
Cognition
11
Kognition
11
Dienstleistungsqualität
10
Product Placement
10
Product placement
10
Service quality
10
Welt
10
more ...
less ...
Online availability
All
Undetermined
33
Free
4
Type of publication
All
Article
67
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
Graue Literatur
Aufsatz in Zeitschrift
68
Arbeitspapier
14
Working Paper
14
Non-commercial literature
13
Aufsatz im Buch
5
Book section
5
research-article
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
81
Author
All
Defever, Christine
Janssens, Kim
Laroche, Michel
Loureiro, Sandra Maria Correia
Maes, Ann
Pelsmacker, Patrick de
Schillewaert, Niels
Van Den Heuvel, Milan
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Han, Heesup
53
Ko, Eunju
41
Mattila, Anna S.
36
Choi, Tsan-Ming
35
Hollebeek, Linda D.
32
Balaji, M. S.
25
Huber, Frank
22
Nayga, Rodolfo M.
22
Prentice, Catherine
21
Bang, Nguyen
20
Bilgihan, Anil
20
Klaus, Philipp
20
Kumar, V.
20
Rather, Raouf Ahmad
20
Grewal, Dhruv
19
Khare, Arpita
19
Lusk, Jayson L.
19
Verhoef, Peter C.
19
Filieri, Raffaele
18
Gil Saura, Irene
18
Hyun, Sunghyup Sean
18
Kim, Jungkeun
18
Vermeir, Iris
18
Walsh, Gianfranco
18
Wong, IpKin Anthony
18
Ahn, Jiseon
17
Das, Gopal
17
Geuens, Maggie
17
Khan, Imran
17
Tanford, Sarah
17
Dwivedi, Yogesh Kumar
16
Hanks, Lydia
16
Haws, Kelly L.
16
Japutra, Arnold
16
Line, Nathaniel D.
16
Phau, Ian
16
Sarkar, Abhigyan
16
Veloutsou, Cleopatra
16
more ...
less ...
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
13
Journal of retailing and consumer services
7
Journal of promotion management : innovations in planning and applied research
5
Journal of business research : JBR
4
International journal of hospitality management
3
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of retail & distribution management
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
World review of entrepreneurship, management and sustainable development
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Central European review of economics and management : CEREM
1
Cogent business & management
1
Decision support systems : DSS ; the international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
1
Energy policy
1
Food policy : economics planning and politics of food and agriculture
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer studies and home economics
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
8
A motivational account of the question-behavior effect
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
Saved in:
9
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->