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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512

Persistent link: https://www.econbiz.de/10011443130

What drives store brand purchases during crisis periods? : evidence from panel data in four product categories

Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319

Persistent link: https://www.econbiz.de/10011515880

Consumer choice of store brands across store formats : a panel data analysis under crisis periods

Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76

Persistent link: https://www.econbiz.de/10010503930

Drivers of Store Brand Choice Over National Brands in Times of Crisis : Effect of Marketing Variables and Socio-Demographics

Diallo, Mbaye Fall - 2014

This paper investigates the effect of marketing variables and consumer personal characteristics on store brand choice … of store brands in-stead of national brand products. The analyses are based on a large panel data with stratified samples … significantly store brand choice. However, while crisis intensity moderates the relationships between marketing policy variables and …

Persistent link: https://www.econbiz.de/10013051326

How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia

Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558

Persistent link: https://www.econbiz.de/10011760569

How do price perceptions of different brand types affect shopping value and store loyalty?

Diallo, Mbaye Fall; Coutelle-Brillet, Patricia; … - In: Psychology & marketing 32 (2015) 12, pp. 1133-1147

Persistent link: https://www.econbiz.de/10011411890

Drivers of store brand usage in an Asian emerging market : evidence from Vietnam

Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161

Persistent link: https://www.econbiz.de/10011431950

Factors influencing consumer behaviour towards store brands : evidence from the French market

Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441

Persistent link: https://www.econbiz.de/10009770729

Ethical sensitivity in consumers' decision-making : the mediating and moderating role of internal locus of control

Toti, Jean-François; Diallo, Mbaye Fall; … - In: Journal of business research : JBR 131 (2021), pp. 168-182

Persistent link: https://www.econbiz.de/10012544954

Retail branding issues in emerging countries : research insights and priorities

Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013

Persistent link: https://www.econbiz.de/10009775618