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The link between green purchasing decisions and measures of environmental consciousness

Schlegelmilch, Bodo B.; Bohlen, Greg M.; … - In: European Journal of Marketing 30 (1996) 5, pp. 35-55

A review of the literature suggests that traditional segmentation variables (socio‐demographics) and personality indicators are of limited use for characterizing the green consumer. Explores the extent to which variables, specific to environmental consciousness, are better able to explain...

Persistent link: https://www.econbiz.de/10014723165

Export segmentation effectiveness : index construction and link to export performance

Foedermayr, Eva; Diamantopoulos, Adamantios; Sichtmann, … - In: Journal of strategic marketing 17 (2009) 1, pp. 55-73

Persistent link: https://www.econbiz.de/10003827273

Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research

Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 3, pp. 223-265

Persistent link: https://www.econbiz.de/10003751305

The consumer affinity construct : conceptualization, qualitative investigation, and research agenda

Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56

Persistent link: https://www.econbiz.de/10003766122

Brand origin identification by consumers : a classification perspective

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 16 (2008) 1, pp. 39-71

Persistent link: https://www.econbiz.de/10003771397

Advancing the country image construct

Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740

Persistent link: https://www.econbiz.de/10003862032

A typology of consumers' emotional response styles during service recovery encounters

Schoefer, Klaus; Diamantopoulos, Adamantios - In: British journal of management : BJM 20 (2009) 3, pp. 292-308

Persistent link: https://www.econbiz.de/10003884232

Evaluating the effectiveness of brand-positioning strategies from a consumer perspective

Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786

Persistent link: https://www.econbiz.de/10008773203

Advancing the country image construct : reply to Samiee's (2009) commentary

Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449

Persistent link: https://www.econbiz.de/10003962334

Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image

Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116

Persistent link: https://www.econbiz.de/10009159088