//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diehl, Sandra"
~person:"Donthu, Naveen"
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Merchant, Altaf"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
321
Konsumentenverhalten
321
Beziehungsmarketing
77
Relationship marketing
77
Brand management
73
Markenführung
73
Brand image
53
Markenimage
53
Advertising effects
52
Werbewirkung
52
Customer satisfaction
40
Kundenzufriedenheit
40
Brand
39
Markenartikel
38
Werbung
37
Advertising
35
Online retailing
34
Online-Handel
34
Internet marketing
31
Online-Marketing
31
Emotion
27
Social Web
27
Social web
27
Dienstleistungsqualität
26
Service quality
26
Einzelhandel
23
Marketing management
23
Marketingmanagement
23
Retail trade
23
Viral marketing
22
Virales Marketing
22
Cultural identity
19
Kulturelle Identität
19
Cognition
15
Electronic Commerce
15
Kognition
15
Distribution channel
14
E-commerce
14
Vertriebsweg
14
Website
14
more ...
less ...
Online availability
All
Undetermined
149
Free
36
Type of publication
All
Article
290
Book / Working Paper
44
Type of publication (narrower categories)
All
Article in journal
264
Aufsatz in Zeitschrift
264
Aufsatz im Buch
28
Book section
28
Arbeitspapier
12
Working Paper
12
Graue Literatur
10
Non-commercial literature
10
Collection of articles of several authors
8
Sammelwerk
8
Hochschulschrift
4
Thesis
4
Aufsatzsammlung
2
Conference paper
2
Konferenzbeitrag
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Lehrbuch
1
Reprint
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
323
German
11
Author
All
Diehl, Sandra
Donthu, Naveen
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Merchant, Altaf
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
120
Belk, Russell W.
113
Mattila, Anna S.
98
Huber, Frank
96
Grunert, Klaus G.
92
Bauer, Hans H.
88
Phau, Ian
87
Lusk, Jayson L.
84
Gierl, Heribert
83
Herrmann, Andreas
81
Sheth, Jagdish N.
78
Wiedmann, Klaus-Peter
78
Sutter, Matthias
77
Usman, Osly
77
Grossman, Michael
74
Grewal, Dhruv
73
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Bagozzi, Richard P.
67
Ko, Eunju
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Wansink, Brian
66
Paul, Justin
65
Foxall, Gordon R.
63
Agarwal, Sumit
62
Chintagunta, Pradeep K.
62
Stavins, Joanna
62
Jang, Soocheong
59
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
56
Chaloupka, Frank J.
55
Walsh, Gianfranco
54
Warlop, Luk
54
Thøgersen, John
53
Krishna, Aradhna
52
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Econometrisch Instituut <Rotterdam>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Published in...
All
Journal of business research : JBR
56
Journal of retailing and consumer services
18
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing
10
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
The journal of brand management : an international journal
5
Cogent business & management
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International advertising and communication : current insights and empirical findings
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Journal of international consumer marketing
2
Journal of service management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
334
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
10
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->