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~person:"Doyle, Peter"
~person:"Speh, Thomas W."
~person:"Weis, Hans Christian"
~subject:"Aufsatzsammlung"
~subject:"Marketing management"
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Aufsatzsammlung
Marketing management
Marketing
65
Marketingmanagement
20
Lehrbuch
8
Absatz
5
Aufgabensammlung
4
Shareholder-Value-Analyse
4
USA
4
United States
4
Graduate economics education
3
Management
3
Occupational qualification
3
Qualifikation
3
Wirtschaftsstudium
3
B-to-B-Marketing
2
Betriebswirtschaftslehre
2
Betriebswirtschaftsstudium
2
Business economics
2
Business-to-business marketing
2
Deutschland
2
Germany
2
Graduate business education
2
Hand- und Lehrbücher, Nachschlagewerke
2
Industriebetrieb
2
Innovation
2
Innovationsmanagement
2
Lieferantenmanagement
2
Marketingstrategie
2
Shareholder Value
2
Shareholder value
2
Supplier relationship management
2
Theorie
2
Theory
2
Absatzpolitik
1
Betriebswirtschaftliche Einführungsschrift
1
Business-to-Business-Marketing
1
Companies
1
Competitive advantage
1
Computerunterstütztes Verfahren
1
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Book / Working Paper
19
Article
2
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Lehrbuch
11
Textbook
10
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Book section
1
Einführung
1
Fallstudiensammlung
1
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1
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1
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1
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English
17
German
4
Author
All
Doyle, Peter
Speh, Thomas W.
Weis, Hans Christian
Kotler, Philip
73
Meffert, Heribert
28
Bruhn, Manfred
27
Kerin, Roger A.
23
Pepels, Werner
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Keller, Kevin Lane
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Baker, Michael John
14
Donnelly, James H.
14
Tomczak, Torsten
14
Belz, Christian
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Sheth, Jagdish N.
12
Kleinaltenkamp, Michael
11
Huber, Frank
10
Bauer, Hans H.
9
Runia, Peter
9
Adeola, Ogechi
8
Backhaus, Klaus
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Kitchen, Philip J.
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Freiling, Jörg
7
Helm, Roland
7
Hutt, Michael D.
7
Iacobucci, Dawn
7
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Institution
All
NWB Verlag
1
Published in...
All
Kompendium der praktischen Betriebswirtschaft
4
Images of strategy
1
International marketing ; Vol. 1
1
The Dryden Press series in marketing
1
The Harper and Row European marketing series
1
Source
All
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
2
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1
Business
marketing
management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1989
-
3. ed
Persistent link: https://www.econbiz.de/10000758730
Saved in:
2
Analytical
marketing
management
Doyle, Peter
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000323891
Saved in:
3
Industrial
marketing
management : a strategic view of business markets
Hutt, Michael D.
-
1985
-
2. ed
Persistent link: https://www.econbiz.de/10000686983
Saved in:
4
Industrial
marketing
management
Hutt, Michael D.
;
Speh, Thomas W.
-
1981
Persistent link: https://www.econbiz.de/10000054970
Saved in:
5
Marketing
Weis, Hans Christian
-
2009
-
15., verb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003823574
Saved in:
6
Business
marketing
management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2007
-
International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
Saved in:
7
Business
marketing
management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
8
Value-based
marketing
:
marketing
strategies for corporate growth and shareholder value
Doyle, Peter
-
2008
-
2. ed., [updated and expanded]
Persistent link: https://www.econbiz.de/10003734216
Saved in:
9
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
10
Marketing
management and strategy
Doyle, Peter
;
Stern, Philip
-
2006
-
4. ed.
Persistent link: https://www.econbiz.de/10003095412
Saved in:
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