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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands

Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012305252

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

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Fashion marketing in the metaverse

Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130

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What are your customers looking for?

Pelsmacker, Patrick de - 1992

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Emotions as determinants of electric car usage intention

Moons, Ingrid; Pelsmacker, Patrick de - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 195-237

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Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce

Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10002571178

Social media in the marketing context : a state of the art analysis and future directions

Plume, Cherniece J.; Dwivedi, Yogesh Kumar; Slade, Emma L. - 2017

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How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

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Customer journeys in insurance

Barwitz, Niklas - 2017

Durch die Zunahme an zur Verfügung stehenden Kanälen und Arten, um diese in Anspruch zu nehmen, haben Kunden heute eine beispiellose Zahl an Interaktionsmöglichkeiten, wenn sie sich über Produkte und Dienstleistungen informieren, diese kaufen und nutzen. Indem Kunden die Diversität der...

Persistent link: https://www.econbiz.de/10012196159