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~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Product Placement
Consumer behaviour
270
Brand management
90
Markenführung
90
Brand image
72
Markenimage
72
Brand
50
Markenartikel
49
Advertising effects
43
Werbewirkung
43
Beziehungsmarketing
41
Relationship marketing
41
Luxury goods
39
Luxusgüter
39
Internet marketing
33
Online-Marketing
33
Social Web
33
Social web
33
Emotion
30
Advertising
27
Werbung
27
Viral marketing
25
Virales Marketing
25
Innovation adoption
21
Innovationsakzeptanz
21
Customer satisfaction
20
Kundenzufriedenheit
20
Australia
17
Australien
17
Fashion
15
Mode
15
Online retailing
15
Online-Handel
15
Einzelhandel
13
Retail trade
13
Dienstleistungsqualität
12
Service quality
12
Designation of origin
11
Herkunftsbezeichnung
11
Marketing management
11
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Online availability
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Undetermined
152
Free
21
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Article
254
Book / Working Paper
17
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Article in journal
242
Aufsatz in Zeitschrift
242
Aufsatz im Buch
14
Book section
14
Arbeitspapier
2
Collection of articles of several authors
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
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2
Working Paper
2
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1
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Language
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English
271
Author
All
Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
49
Vermeulen, Frederic
49
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Institution
All
IGI Global
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer International Publishing
1
Published in...
All
Journal of business research : JBR
21
Journal of retailing and consumer services
21
Journal of promotion management : JPM
9
European journal of marketing : EJM
8
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of Indian culture and business management
7
Journal of fashion marketing and management
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
Journal of international consumer marketing
5
Information systems management
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
Australasian marketing journal
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
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ECONIS (ZBW)
271
Showing
1
-
10
of
271
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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