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Customer management in public sector organisations

Woodcock, Neil; Stone, Merlin; Ekinci, Yuksel - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10003763933

Demystifying customer brand engagement : exploring the loyalty nexus

Hollebeek, Linda D. - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 785-807

Persistent link: https://www.econbiz.de/10009310364

The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes

Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264

Persistent link: https://www.econbiz.de/10011444907

A cross validation of consumer-based brand equity models : driving customer equity in retail brands

Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747

Persistent link: https://www.econbiz.de/10011515251

Consumer brand enagement in social media : conceptualization, scale development and validation

Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10010399391

The role of consumer engagement in recovering online service failures : an application of service-dominant logic

Islam, Jamid Ul; Rahman, Zillur; Hollebeek, Linda D. - In: Handbook of research on customer engagement, (pp. 456-469). 2019

Persistent link: https://www.econbiz.de/10013163406

Fifteen years of customer engagement research : a bibliometric and network analysis

Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309

Persistent link: https://www.econbiz.de/10013164323

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Khamitov, Mansur - 2019

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship...

Persistent link: https://www.econbiz.de/10012892343

They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance

Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108

Persistent link: https://www.econbiz.de/10012608718

First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation

Rather, Raouf Ahmad; Hollebeek, Linda D.; Mostafa … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 549-564

Persistent link: https://www.econbiz.de/10012880242